Nigeria’s first branded dry dog food ‘Binggo’ from the staples of Grand Cereals Limited (GCL); a subsidiary of UAC of Nigeria Plc. is already carving a niche for itself in the pet food market as revealed from the on-going stakeholders forum which the brand is conducting across key dog breeding markets such as Port Harcourt, Ibadan, Akure, Owerri, Lagos and Asaba to herald the formal entry of Binggo into the market.
Binggo is a premium dry Dog food that is 100% proudly Nigerian. It is an extruded and highly nutritious pelletized Dog food that requires ‘’No cooking’’. The brand is produced in a state –of-the-art facility in Jos under strict hygienic conditions and Good Manufacturing Practices (GMP) which the company is known for. It is a highly balanced diet for dogs and is specially produced using high quality raw materials in adequate proportions to give your dogs the best nutrients for optimum growth, sturdiness and reproduction.
Speaking at one of the interactive stakeholder’s forum, the Marketing Manager of the Company, Mr Tope Banjo gave dog breeders and stakeholders an insight into the company and its array of products and informed them that Binggo was introduced into trade after years of research and development to meet the yearnings and aspiration of breeders and Dog owners. He also asserted that now that most of them are facing serious challenge with the high cost of the foreign brands caused by the current exchange rates which has further made it go beyond the reach of most dog owners; there was no better time to have met them formally to introduce the product to them than now.
He further stated that Binggo is carefully formulated to meet the nutritional requirements of all breeds of Dogs irrespective of their age, activities and physiological conditions (pregnant/ lactating); Binggo dog food is also affordable, fresh, hygienically produced and does not contain soy which is known to cause indigestion in Dogs.
Re-affirming the claims of the Marketing Manager, the chairman of the dog breeder association Ibadan chapter also commended Binggo Dog food saying that the protein and the energy level of Binggo was quite satisfactory. He also stated that Binggo has received a lot of commendation from the Dog breeders in the South West and that the brand is gradually winning the hearts of dog owners who had long looked forward to a day that a made-in- Nigeria dry dog food would make its debut in the market.
He encouraged other dog owners/ breeders to patronize the made-in-Nigeria Dog food saying that Binggo is as fresh as it comes and is rich in micronutrients and minerals that give dogs’ maximum energy and alertness. Sample freebies of the puppy and adult Binggo dog food were given to dog owners and breeders as well as stakeholders present at the various venues.
Binggo Dog food …healthy meal for smart dogs comes in Puppy and Adult packs. The Puppy range is packed in 5Kg and 10Kg attractive packs while the Adult comes in 7.5Kg and 15Kg bags. It also comes in chicken and fish flavours.