Mr. Dada graduated from Ahmadu Bello University, Zaria with a B.Sc (Hons) in Economics. He also holds a Master’s of Science Degree in Marketing Management from the University of Lagos. He is a member of Advertising Practitioners Council of Nigeria (APCON) and a Fellow of the National Institute of Marketing of Nigeria (NIMN). He is an alumnus of the famous Kellog School of Management, North Western University, Illinois, USA.
He joined UAC of Nigeria Plc as a Management Trainee in September 1983 and worked variously as Factory Planning Manager, Brand/Export Manager and Market Research/Media Manager with the then A J Seward Division of UACN. He later worked with UAC Export as Export Business Manager and subsequently, with UAC Foods as Product Group Manager and Fast Foods/Marketing Services Manager. Also at UAC Foods, he worked as Divisional Ice Cream Director, Divisional Frozen Foods Director and Acting Divisional Fast Foods Director. He was also the Managing Director of Grand Cereals Limited, a subsidiary of UACN, from 1999 to 2010 when he was elevated to the Executive Management of UAC of Nigeria Plc as Executive Director, Corporate Services, with responsibility for Human Resource, Marketing and Strategy. A position he held till 31st December 2017.
He joined the Board of Livestock Feeds Plc as a Non-executive Director on February 8th 2013 till 23rd July 2018 when he resigned from the Board. He has again been appointed to the Board in May 2019.